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Founders' Toolkit

Founders' Celebration 2013

This toolkit is provided to the campus community to help with your outreach efforts to encourage participation in UC San Diego’s annual Founders’ Celebration. Please use the tools and messaging provided here to promote the celebration to your various audiences through appropriate communications channels, from web postings and social media to email blasts and newsletters. For more information about our Founders’ Celebration, visit founders.ucsd.edu.

Please do not edit any imagery, event titles, taglines or content. If additional information or creative assets are needed, call University Communications and Public Affairs at 858-534-3120 or email marcom@ucsd.edu.

Overview

Introduction

UC San Diego’s annual Founders’ Celebration commemorates the day the campus was officially founded in November 1960. Now in its fourth year, Founders’ Celebration provides an opportunity for the entire campus community—faculty, staff, students, alumni and friends—to join in and honor the founding of our campus and the remarkable Tritons around the world who make UC San Diego one of the top 10 public universities in the nation. Taking place Nov. 14–16 this year, the celebration will recognize UC San Diego’s history and achievements, current research and impacts, and the promising future that lies ahead. The goal of the annual Founders’ Celebration is to instill a sense of campus pride, community and tradition.

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Theme

Tritons United
This Founders’ Celebration, we recognize all Tritons—those on campus, in the local community and around the world; undergraduate and graduate students; physicians, staff and faculty; alumni and friends—and our collective achievements.

UC San Diego Tritons are innovative and entrepreneurial, curious and driven. We are a community of unique individuals collaborating and harnessing our incredible diversity of interests and impacts to advance and enrich society. The desire to explore, create and achieve is part of a Triton’s DNA. Tritons are problem-solvers and leaders, dedicated to principles of public engagement, sustainability, integrity and ethics.

At home or around the globe, we are Tritons united. Together, we are making a difference and building the future.

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Events

The 2013 Founders’ Celebration events noted below are free and open to the public, except Hullabaloo, which is open to students with a UC San Diego ID.

Founders’ Symposium

Thursday, Nov. 14, 2013
Reception 4 p.m., The Loft
Symposium 5–7 p.m., Price Center East Ballroom
Ever wonder what world-changing initiatives are being developed by UC San Diego researchers? Come and find out! Open to the public.

Founders’ Day

Friday, Nov. 15, 2013
11 a.m. Seating open
11:30 a.m.–noon Processional and program
Noon–2:30 p.m. Festival
Town Square
Join the fun: tasty treats, entertainment and activities showcasing our discoveries over the past five decades. Open to the public.

HULLABALOO Presented by Associated Students Concerts & Events

Friday, Nov. 15, 2013, 8–11:45 p.m.
Town Square and Matthews Quad
A free nighttime festival for UC San Diego students with live performances, breathtaking rides and delicious food—need we say more? Student ID required.

Faculty Research Award Lecture

Date, time and location TBD
The Academic Senate Faculty Research Lecturer Award recognizes two faculty members each year whose research has made a significant contribution to the advancement of knowledge. As part of Founders’ Celebration activities, one or both recipients will present a lecture on a topic of his or her choice. Open to the public.

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Mascot

A Triton Tale (With a Bit of Poetic License!)
On a mission to discover the mysteries of the ocean floor, Roger Revelle and a crew of scientists from Scripps Institution of Oceanography set off to explore the Pacific in the summer of 1950. During their journey, a storm took them by surprise, as did a large conch shell that was washed up on deck. When Revelle blew the conch at the provocation of his crew, the powerful sound lured an ancient sea-god to the side of their ship—the mighty Triton.

From the fateful trip, a unique partnership was born. Summoning resources from the sea with his conch and empowering the land with his trident, the blue-eyed merman was the key to launching UC San Diego. On the windswept cliffs of La Jolla, Revelle would call upon the help of Triton to overcome obstacles and endow the fledgling campus with a magnetism to attract the best and brightest students and faculty from around the globe.

Officially named the campus’s mascot in 1964, the mystical hero continues to influence, inspire and unite students, who seek to emulate their mentor’s ideals of fellowship, service and enlightenment.

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Website and E-communications

Web Graphics

Click on the arrow below to access graphics that can be used on departmental websites. To download, drag the image from your browser onto your desktop.

Download web graphics

Founders' Celebration 2013

Dimensions
Width = 100px
Height = 100px

Code to embed on website
<a href="http://founders.ucsd.edu"><img src="http://founders.ucsd.edu/img/2013/founders-web-bug-1.jpg" alt="Founders' Celebration 2013" width="100" height="100" /></a>

Founders' Celebration 2013

Dimensions
Width = 100px
Height = 150px

Code to embed on website
<a href="http://founders.ucsd.edu"><img src="http://founders.ucsd.edu/img/2013/founders-web-bug-2.jpg" alt="Founders' Celebration 2013" width="100" height="150" /></a>

Founders' Celebration 2013

Dimensions
Width = 250px
Height = 150px

Code to embed on website
<a href="http://founders.ucsd.edu"><img src="http://founders.ucsd.edu/img/2013/founders-web-bug-3.jpg" alt="Founders' Celebration 2013" width="250" height="150" /></a>

Founders' Celebration 2013

Dimensions
Width = 960px
Height = 200px

Code to embed on website
<a href="http://founders.ucsd.edu"><img src="http://founders.ucsd.edu/img/2013/founders-web-bug-4.jpg" alt="Founders' Celebration 2013" width="960" height="200" /></a>

E-communications

Celebrate Tritons United at Founders’ Celebration 2013
November 14–16 Join us for food, fun and tradition as we honor our campus’s history, achievements and the stellar Tritons around the world who make UC San Diego one of the nation’s top universities. Learn more at founders.ucsd.edu.

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Social Media Networks

Use the hashtag #TritonsUnited for all social media posts related to Founders’ Celebration, whether on Facebook, Twitter, Instagram or another platform.

Share the link to the Founders’ Day and Hullabaloo Facebook event: (link coming soon).

Encourage your fans and followers to share a Triton Story, or share one of your own. These are brief descriptions of students, staff, faculty, alumni, donors and friends who exemplify the Triton spirit and are making a difference. We’ll feature select submissions on the Founders’ Celebration website.

A Twitter contest will soon be announced, open to all in the campus community. Please stay tuned so that you can encourage participation among your constituents!

Social Media Graphic

Click on the arrow below to access the Founders' Celebration Facebook cover graphic. This graphic will help generate visibility for the event. To download, drag the image from your browser onto your desktop.

Download social media graphic

Founders' Celebration 2013

Dimensions
Width = 851px
Height = 315px

Code to embed on website
<a href="http://founders.ucsd.edu"><img src="http://founders.ucsd.edu/img/2013/founders-web-bug-facebook.jpg" alt="Founders' Celebration 2013" width="851" height="315" /></a>

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Talking Points

Founders’ Celebration

UC San Diego staff, faculty, undergrads, graduate students, postdocs, administrators, alumni, friends—what do we all have in common? Together we’ve discovered, pioneered, cultivated, created and supported cutting-edge initiatives here in San Diego, around the country and around the globe. It’s our collective spirit that makes a difference. Celebrate the accomplishments of Tritons united!

UC San Diego’s annual Founders’ Celebration commemorates the day the campus was officially founded in November 1960. The main events are a daytime celebration in Town Square; an interactive evening symposium; and student-run, nighttime festival. The entire campus community—faculty, staff, students, alumni and friends—is invited to join in and honor the founding of our campus and the remarkable Tritons around the world who make UC San Diego one of the top 10 public universities in the nation.

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Founders’ Symposium

Our Twist on Research
Wonder how research happening at UC San Diego translates into real-world benefits? UC San Diego’s annual Founders’ Symposium offers short, interactive presentations by innovative faculty members and graduate students who are taking creative approaches to solve some of society’s most pressing challenges. Open to the public.

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Founders’ Day

Eat, Play, Relax and Socialize
Come one, come all! Town Square will be transformed into a 1960s beach boardwalk featuring tasty treats, entertainment and activities from academic departments across campus showcasing our accomplishments, discoveries and innovations over the past five decades. Open to the public.

A short program shares the story of UC San Diego’s founding and milestone achievements. A festival in Town Square follows with food and entertainment.

The annual Founders’ Day is a celebration of staff, faculty, undergrads, graduate students, postdocs, administrators, alumni and friends who work together to make UC San Diego a thriving campus and global leader.

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Giving

You Can Make a Difference
Tritons united: Your gift, large or small, when pooled with others can make an important difference in supporting ambitious and motivated UC San Diego students. In honor of Founders’ Celebration, please help us fund student scholarships. Give now to the UC San Diego Undergraduate Scholarship Fund (2222).

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Our University

Innovation is central to who we are and what we do at the University of California, San Diego. Here, students learn that knowledge isn’t just acquired in the classroom—life is their laboratory. UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News & World Report and ranked number one in the nation for public service by the Washington Monthly. Our location is unparalleled, our impact unmistakable. UC San Diego shapes minds, changes lives, launches industries and builds the future … one student, one discovery and one achievement at a time.

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Points of Distinction

Scripps Institution of Oceanography climate scientist Charles David Keeling was the first to confirm the buildup of carbon dioxide in the atmosphere. His precise measurements, which he began calculating in 1958, produced a data set now known widely as the Keeling Curve, a benchmark of global warming studies.

The Jacobs School of Engineering is home to the world’s first full-scale outdoor shake table, designed to create realistic simulations of the most devastating earthquakes on record to advance seismic safety.

UC San Diego is unique among other UC campuses—our university offers undergraduates the “small college” concept patterned after those at Cambridge and Oxford universities. Each of the six undergraduate colleges has its own residence halls, student services, traditions and even graduation ceremonies. While the undergraduates remain part of one university, they also develop a sense of identity within the smaller family of their chosen college.

In 1986, UC San Diego established the world’s first cognitive science department, which has become one of the leading centers of this field.

The San Diego Supercomputer Center at UC San Diego is home to Gordon, one of the fastest supercomputers in the world, with 4 petabytes of disk storage, 64 terabytes of random access memory and 300 terabytes of flash memory. Gordon has the ability to tackle the most vexing data-intensive challenges, from mapping genomes to creating ultradetailed simulations of earth quakes

Geisel Library at UC San Diego is the chief repository for the work of Theodor Geisel (Dr. Seuss), holding more than 8,000 original drawings, sketches, books and other memorabilia valued at $2.3 million.

San Diego’s first biotechnology company, Hybritech, was started in 1979 by a UC San Diego professor. Since then, UC San Diego faculty, staff and alumni have spun off more than 150 local companies, including more than one-third of the region’s biotechnology companies.

The first direct evidence of how a cancer gene works was achieved by UC San Diego biomedical researchers, including Russell Doolittle, who discovered the first cancer gene.

UC San Diego was one of the first universities in the nation and the first UC campus to found a privately funded commercialization center—the von Liebig Entrepreneurism Center.

Sustainability is part of UC San Diego’s institutional DNA. More than 30 campus structures are equipped with solar panels and more than a dozen buildings are LEED certified; wireless sensors are situated across campus to determine the best time to gain and expend energy; and more than half of the campus community utilizes alternative transportation.

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Questions? Please call University Communications and Public Affairs at 858-534-3120 or email marcom@ucsd.edu.

Support student scholarships
in honor of Founders’ Day.