Founders Celebration 2014

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Founders Celebration 2014

2014 UC San Diego Founders Celebration Marketing Toolkit

This toolkit is provided to the campus community to help with your outreach efforts to encourage participation in UC San Diego’s annual Founders Celebration. Please use the tools and messaging provided here to promote the celebration to your various audiences through appropriate communications channels, from web postings and social media to email blasts and newsletters. For more information about our Founders Celebration, visit founders.ucsd.edu.

Please do not edit any imagery, event titles, taglines or content. If additional information or creative assets are needed, call University Communications and Public Affairs at 858-534-3120 or email .(JavaScript must be enabled to view this email address).

Founders Celebration Overview

Introduction

UC San Diego’s annual Founders Celebration commemorates the day the campus was officially founded in November 1960. Launched during our 50th Anniversary in 2010, this annual event provides an opportunity for faculty, staff, students, alumni and friends to join in and honor the founding of our campus and the remarkable Tritons around the world who have helped UC San Diego achieve recognition as a top ten U.S. public university and one of the top 15 research universities worldwide.

Theme

CURIOSITY
PASSION
TRANSFORMATION

cu·ri·os·i·ty
noun \ˌkyu̇r-ē-ˈä-s(ə-)tē\
: the desire to learn or know more about something or someone

pas·sion
noun \ˈpa-shən\
: a strong feeling of enthusiasm or excitement for something or about doing something

trans·for·ma·tion
noun \ˌtran(t)s-fər-ˈmā-shən, -fȯr-\
: a complete or major change in someone's or something's appearance, form, etc.

Throughout our 2014 Founders Celebration, UC San Diego will celebrate the curiosity and passion that have allowed our campus to transform the world.

Events

The 2014 Founders Celebration will take place at UC San Diego from November 13-15. There are four free signature events that comprise UC San Diego’s annual Founders Celebration:

Founders Symposium

Featuring short talks from extraordinary minds

Reception

  • When: Thursday, Nov. 13, 2014, 4-5 p.m.
  • Where: The Loft, Price Center

Symposium

  • When: Thursday, Nov. 13, 2014, 5-7 p.m.
  • Where: East Ballroom, Price Center
  • What: Wonder how research happening at UC San Diego translates into real-world benefits? Find out from faculty experts at the annual Founders Symposium. These short talks from six extraordinary minds will illuminate the collaborative approach used to understand and address complex issues within the broad research themes of understanding and protecting the planet, and enriching human life and society. Six 10- to 12-minute TED-style talks will be followed by an interactive, moderated Q&A session. Before the sympsium, join us for a reception at The Loft, featuring undergraduate social innovators who are addressing issues such as poverty, health, education and the environment. The reception and symposium are open to the public.
  • Who: Primary Audience: Faculty, graduate students, local alumni and VIPs/donors; Secondary Audience: San Diego community residents, UC San Diego staff members and undergraduate students

Symposium Topics and Speakers

Understanding and Protecting the Planet

Enriching Human Life and Society

Learn more about this year's topics and speakers>>

Founders Day Program

Through Their Eyes: A Conversation with Our Chancellors

  • When: Friday, Nov. 14, 2014, 11:30 a.m.–noon
  • Where: East Ballroom, Price Center
  • What: UC San Diego’s history will come alive through the descriptions and recollections of the leaders who helped to shape our stellar university. Join us for a candid, wide-ranging discussion of UC San Diego’s rise to prominence as seen through the eyes of our fifth, sixth, seventh and eighth chancellors. From the early days in 1980 when Richard C. Atkinson took the helm, through the years of explosive growth in the 1990s and 2000s under the leadership of Chancellors Robert C. Dynes and Marye Anne Fox, to the completion in 2014 of our first-ever strategic-planning initiative led by Pradeep K. Khosla, the chancellors will relay their views about the challenges and opportunities that have shaped one of the nation’s premier universities. Moderated by Associate Vice Chancellor and Chief Alumni Officer Armin Afsahi, the conversation is sure to offer new insights—and surprises—about our campus. Open to the public.
  • Who: Primary Audience: Founding faculty; Secondary Audience: Campus community, general public

Founders Day Festival

What wonder will you find at the World's Fair?

  • When: Friday, Nov. 14, 2014, noon-2 p.m.
  • Where: Town Square
  • What: Stroll the world’s fair featuring student entertainment, a food circus and activities from academic departments across campus showcasing how UC San Diego’s discoveries have had a global impact for more than five decades. Open to the public.
  • Who: Primary Audience: Campus leadership, faculty, staff, undergraduate and graduate students; Secondary Audience: Alumni, external media and friends of the university

Hullabaloo

Eat, play, dance

  • When: Friday, Nov. 14, 2014, 8 p.m.-midnight
  • Where: Town Square and Matthews Quad
  • What: Each year, as part of the annual Founders Celebration, AS Concerts and Events (ASCE) presents Hullabaloo, a student-only festival with live music, free food and games. The urban center of UC San Diego will be transformed with a dance stage located in Town Square, amusement rides in Matthews Quad, and carnival food and student organization booths throughout the venue. Student ID required.
  • Who: Primary Audience: Current UC San Diego undergraduate students; Secondary Audience: Current UC San Diego graduate students

Founders Dinner

By invitation only for UC San Diego friends and honorees

  • When: Saturday, November 15, 2014
  • Where: Price Center Ballroom
  • What: A celebratory dinner honoring the 2014 Chancellor’s Medal and Revelle Medal recipients. By invitation only.
  • Who: Primary Audience: Invited Chancellor’s Medalists, donors, campus leadership, alumni, community leaders

Website and E-Communications

Web Graphics

Click on the arrow below to access graphics that can be used on departmental websites.

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E-Communications

CURIOSITY
PASSION
TRANSFORMATION

Founders Celebration
Nov. 13–15, 2014

Join us as UC San Diego celebrates the curiosity and passion that have allowed our campus to transform the world.

Learn more at founders.ucsd.edu. Follow us on Twitter: #ucsdfounders

Social Media Networks

  • Use the hashtag #ucsdfounders for all social media posts related to Founders Celebration, whether on Facebook, Twitter, Instagram or another platform.
  • Share the link to the Founders Day and Hullabaloo Facebook event: (link to come).
  • Facebook Trivia Contest: Starting Oct. 27, trivia questions will be posted to the UC San Diego Life Facebook page. Follow us on Facebook and answer correctly in the comments for a chance to win one of 15 $25 gift cards to Home Plate, Porter’s Pub or Perks. See the official trivia contest rules for more information. Prizes will be available for pickup only at the Chancellor’s Office on the UC San Diego campus.
  • Photo Contest: At this year’s Founders Celebration, snap a photo of yourself and your friends, tag it with #ucsdfounders and share on Instagram or Twitter to enter a drawing for one of seven $75 gift cards to Zanzibar at The Loft or the UC San Diego Bookstore. See the official photo contest rules for more information. Make sure your photos are “public” through Nov. 21. Prizes will be available for pickup only at the Chancellor’s Office on the UC San Diego campus.
  • Click on the arrow below to access the Founders Celebration Facebook cover graphic. This graphic will help generate visibility for the event.

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Talking Points

What is Founders Celebration?

The annual Founders Celebration commemorates the day UC San Diego was officially founded in November 1960. Faculty, staff, students, alumni and friends join together for entertainment and enlightenment at a series of events in honor of Triton achievements worldwide.

Why have an annual Founders Celebration?

The common goal of the various Founders Celebration events is to engage the campus and community, as well as build our base of advocates and donors, by:

  • Underscoring the impact of the campus on local, national and global communities to rally support for the campus;
  • Sharing exciting research or work produced by UC San Diego staff, graduate students, faculty and leadership;
  • Bringing the campus community together to foster camaraderie among our faculty, staff and students;
  • Honoring outstanding supporters of UC San Diego and distinguished faculty through the presentation of the Chancellor’s Medals and Revelle Medals; and
  • Raising the external visibility of UC San Diego

Who will be honored during the celebration?

Chancellor Pradeep K. Khosla will honor several Triton visionaries with the Chancellor’s Medal and the Roger Revelle Medal at the annual Founders Dinner on November 15. We are truly grateful to these remarkable individuals who have made an impact with their time, talent and treasure.

  • Chancellor’s Medal Honorees

    The Chancellor’s Medal is bestowed upon inspiring individuals whose long-standing contributions and involvement with UC San Diego have helped the campus and local communities grow and prosper.

    • Sue and Steve Hart
      Alumni Sue and Steve Hart have served UC San Diego as generous philanthropists, advisers to academic leadership and mentors to students. Sue is a member of the Undergraduate Scholarship Council and the UCSD Alumni awards committee. Steve serves on the Jacobs School of Engineering Dean’s Council of Advisors and the company he co-founded—ViaSat, Inc.—gave a $1 million gift to the UC San Diego Arthur C. Clarke Center for Human Imagination. The Harts have also been leaders in establishing student scholarships and supporting the Clarion Writers Workshop, a unique forum for speculative literature.
    • T. Denny Sanford
      T. Denny Sanford’s commitment to UC San Diego’s interdisciplinary innovation is accelerating research that will benefit people around the world. His founding gift to the Sanford Consortium for Regenerative Medicine enabled collaboration among UC San Diego’s scientists, postdocs, graduate and undergraduate students, and colleagues at the Sanford-Burnham Institute, The Scripps Research Institute, the Salk Institute for Biological Studies, and the La Jolla Institute for Allergy and Immunology. It was followed by a $100 million gift—the second largest in the campus’s history—to establish the UC San Diego Sanford Stem Cell Clinical Center. Sanford is also a devoted supporter of The Preuss School UCSD and the Scripps Institution of Oceanography
  • Revelle Medal Honorees

    The Roger Revelle Medal recognizes current and former faculty members for their sustained, distinguished and extraordinary service to the campus. The award is named in honor of UC San Diego’s founder Roger Revelle. View past Revelle Medal Medal honorees.

    • Shu Chien
      National Medal of Sciences recipient Shu Chien is a world leader in the study of how blood flow and pressure affect blood vessels. He is one of only a handful of scholars who are members of all three U.S. national institutes: the National Academy of Sciences, National Academy of Engineering and the Institute of Medicine. Chien played a crucial role in forming the Jacobs School of Engineering Department of Bioengineering, and as director of the UC San Diego Institute of Engineering and Medicine, he has strengthened collaborations between all departments of the Jacobs School, the School of Medicine and the Skaggs School of Pharmacy.
    • Peter Gourevitch
      Regarded as one of the most highly respected political scientists in the world, Peter Gourevitch has revolutionized the study of international relations and comparative politics by conceptualizing how the international economy shapes domestic politics and vice versa. He was elected to the American Academy of Arts and Sciences and has received distinguished fellowships and numerous awards for his research. As founding dean of the School of International Relations and Pacific Studies, Gourevitch lifted UC San Diego to the top echelons of social science research and teaching. He also played a key role in establishing The Preuss School UCSD.

Who will be Founders Symposium speakers?

[Information to come]

What are the Academic Senate Faculty Research Lectures? And who are the lecturers?

Concurrent with Founders Celebration, the Academic Senate recognizes two faculty whose research has made a significant contribution to the advancement of knowledge. Join us in recognizing the 2014 honorees as they present a lecture topic of their choice.

  • John Wixted, Department of Psychology
    Exonerating Eyewitness Memory in Wrongful Convictions of the Innocent
    When: Monday, November 3, 2014, 3–5 p.m.
    Where: Faculty Club, Atkinson Pavilion
    RSVP by Oct. 27 to .(JavaScript must be enabled to view this email address)
  • Kim Prather, Scripps Institution of Oceanography
    From Floods to Drought: How Aerosols Impact Our Climate
    When: Wednesday, November 12, 2014, 3–5 p.m.
    Where: Faculty Club, Atkinson Pavilion
    RSVP by Nov. 5 to .(JavaScript must be enabled to view this email address)

About UC San Diego

The University of California, San Diego is a student-centered, research-focused, service-oriented public institution that provides opportunity for all. Recognized as one of the top 15 research universities worldwide, a culture of collaboration sparks discoveries that advance society and drive economic impact. Our students, who learn from Nobel laureates, MacArthur Fellows and National Academy members, are committed to public service. For the fifth consecutive year, UC San Diego has been ranked first in the nation based on research, civic engagement and social mobility. We are one campus with multiple pillars of excellence, a top ten public university that is transforming lives, shaping new disciplines and advancing the frontiers of knowledge. Learn more at www.ucsd.edu.

Mission

UC San Diego will transform California and a diverse global society by educating, by generating and disseminating knowledge and creative works, and by engaging in public service.

Vision

We will align our efforts to be a student-centered, research-focused, service-oriented public university.

Campus Profile

We are one campus with multiple pillars of excellence, a top ten public university that is transforming lives, shaping new disciplines and advancing the frontiers of knowledge. ucpa.ucsd.edu/resources/campus-profile

Campus Timeline

This timeline chronicles the development of UC San Diego from the site of a military training ground and a marine research station to the innovative institution that it is today. ucsd.edu/timeline

Campus Narrative

UC San Diego:
Defining the Future of the Public Research University

The University of California, San Diego (UC San Diego) is a student-centered, research-focused, service-oriented public institution that provides opportunity for all. This young university has made its mark regionally, nationally and internationally. Named in the top 15 research universities worldwide, UC San Diego fosters a culture of collaboration that sparks discoveries, advances society and drives economic impact.

The campus offers a wide range of education and research opportunities – from engineering, medicine and oceanography to the arts and humanities, and physical and social sciences—lending itself naturally to interdisciplinary learning. Our students, who learn from Nobel laureates, MacArthur Fellows and National Academy members, are as committed to public service as they are to their studies. Regularly listed among the top 10 public universities in the nation, for the fourth consecutive year UC San Diego has also been ranked first based on research, civic engagement and social mobility. We are one campus with multiple pillars of excellence, a leading public university that is transforming lives, shaping new disciplines and advancing the frontiers of knowledge.

UC San Diego Chancellor Pradeep K. Khosla emphasizes, “As a public university, we owe it to society to give back, to educate our next-generation leaders, to discover new knowledge, create new technologies and drive economic development.”

With 20 percent of UC San Diego’s research portfolio funded by the private sector, collaborative research forms an integral part of the university’s overall strategy. The campus has had a significant influence on the broader economy, particularly in San Diego, ranked in 2014 as one of the top three life science clusters in the United States. It is not a stretch to say that the development of San Diego’s biotechnology industry is based upon research conducted and subsequent spinoff companies from UC San Diego.

Chancellor Khosla says, “A primary driver of our competitiveness is the ability of our researchers to think and work across disciplines. We develop innovative approaches to solve complex problems.” For example:

  • UC San Diego will lead an initiative recently signed into law by California Governor Jerry Brown to create a statewide research grants program called Cal-BRAIN. A state complement to the BRAIN Initiative announced by U.S. President Barack Obama in 2013, Cal-BRAIN will provide research funding and training to develop new brain-mapping techniques and technologies. UC San Diego played a significant role in the national BRAIN initiative, establishing the Center for Brain Activity Mapping to tackle the technological and biological challenge of developing a new generation of tools to enable recording of neuronal activity throughout the brain.
  • The Qualcomm Institute for Telecommunications and Information Technology is an excellent illustration of UC San Diego’s multidisciplinary approach. By leveraging strength in computer science, researchers have collaborated to extend the application of cutting-edge communications technology into diverse fields such as archaeology, where research is helping to improve upon existing archaeological excavation techniques.
  • Researchers at Scripps Institution of Oceanography at UC San Diego are pushing ahead with unique programs in partnership with medical and biological researchers at the university to determine what medicines and pharmaceutical drugs could be developed from raw materials found in the sea. At the forefront of modern climate change science, Scripps Oceanography is also collaborating with UC San Diego’s Consortium for Algal Biofuels Commercialization to develop a means of producing fuel from algae, one of the most exciting areas for the development of alternative fuels.
  • In a bold step to more quickly translate the regenerative power of stem cells into real-world therapies, U.S. businessman and philanthropist T. Denny Sanford committed $100 million to the creation of the Sanford Stem Cell Clinical Center, a UC San Diego-based effort that will speed discoveries to new drugs and treatments for patients. The Clinical Center is part of an even larger ongoing effort by UC San Diego to advance stem cell-based science and medicine across diverse disciplines and needs.
  • UC San Diego is home to the first and only Arthur C. Clarke Center for Human Imagination, honoring the vision of “2001: A Space Odyssey” author Arthur C. Clarke. The Center honors the late author and innovator through cultural, scientific and medical transformations that can occur when imagination is more effectively incorporated into research and our daily lives.

As a leading research university and academic powerhouse, UC San Diego is an agent of change, spurring innovation and economic growth that addresses local, national and global challenges. Yet, with state and federal budget cuts, we are increasingly reliant upon private support to continue our quest to transform lives, shape new disciplines and advance the frontiers of knowledge. For fiscal year 2012-13, a total of 30,289 donors contributed $150.3 million to help continue this legacy of achievement.

Half of all private support to our campus was designated for research to find the next invention, cure or breakthrough to continue UC San Diego’s impact on the community and the world. UC San Diego Health Sciences—which is comprised of the Health System, School of Medicine and Skaggs School of Pharmacy and Pharmaceutical Sciences—has gained international recognition as a place where innovation is delivered—bringing discoveries from research labs to patients’ bedsides.

“Private gifts fund student scholarships, construct academic and medical buildings, ensure excellent patient care, fuel research, foster the arts and promise a diverse student experience,” notes Chancellor Khosla. “Our donors, including a growing number of alumni, are coming forward in unprecedented ways to strengthen this institution.”

Chancellor Khosla adds, “We are redefining the future of education and research through our strategic plan and our transformational goals. Our success will be measured by our accomplishments and the societal impact that results from achieving our goals.

Campus Points of Distinction

  • Arts and Humanities
    Home to a top-ranked department of theatre and dance, as well as a cutting-edge music department with one of the acoustically finest small concert halls in the world, the Division of Arts and Humanities invites the community to participate in the making of tomorrow’s culture. Two Pulitzer winners are among the many decorated members of the faculty. UC San Diego’s preeminent Stuart Collection of site-specific sculpture tops off the unique offerings.
  • Biological Sciences
    The first direct evidence of how a cancer gene works was achieved by UC San Diego biomedical researchers, including biology professor Russell Doolittle who discovered the first cancer gene. They were the first to show that a particular oncogene (gene known to cause cancer) matched a normal growth factor; the study appeared in Science in 1984.
  • Extended Studies and Public Programs (Extension)
    In 1985 Extension took the leadership role in creating CONNECT, the first  innovation-business accelerator of its kind, which since then has assisted in the formation of 3,000 companies in the San Diego region. The highly praised program has been modeled in more than 50 regions around the world. In 2006 to broaden its mandate to include public advocacy, CONNECT spun out to become a trade association with Extension as a member and sponsor.
  • Health System
    Surgeons at UC San Diego Health System have performed more pulmonary thromboendarterectomies – a lifesaving surgery to clear the lung’s arteries of scar-like tissue that robs patients of their ability to breathe – than any other institution in the world. Pioneered in 1970 by Kenneth Moser and Stuart Jamieson, the UC San Diego PTE program has a mortality rate of less than 1 percent for over 3,000 surgeries to date, the lowest known postoperative mortality rate worldwide.
  • Health Sciences
    Pioneering ‘firsts’ include finding that insulin resistance is a primary cause of Type II diabetes, showing the first associations between a lack of vitamin D and breast and other cancers and creating the first functional neuron models of both Alzheimer’s disease and autism spectrum disorder using induced pluripotent stem cells from patients. These “diseases-in-a-dish” promise unprecedented opportunities to more deeply probe the neurons’ basic biology and function – and employ them as a tool for drug screening, diagnosis and personalized treatment. 
  • Intercollegiate Athletics
    UC San Diego Athletics have won 30 national championships and have been ranked #1 in the National Collegiate Scouting Association’s NCAA Division II Power Rankings for nine consecutive years for competitive accomplishment, academic prowess and student-athlete graduation rate.
  • Jacobs School of Engineering
    The Jacobs School of Engineering is home to the world’s first full-scale outdoor shake table, designed to create realistic simulations of the most devastating earthquakes on record to advance seismic safety.
  • Physical Sciences
    In 1963, UC San Diego professor Maria Goeppert Mayer became the second woman in history to win a Nobel Prize in Physics. The award recognized her work on the fundamental properties of atoms, specifically her development of the shell model of the atomic nucleus.
  • Qualcomm Institute
    The Qualcomm Institute (formerly called the UC San Diego division of the California Institute of Telecommunications and Information Technology or Calit2) demonstrated the first real-time, trans-Pacific streaming of super high-definition 4K digital cinema-quality video at 24 times the data rate of a standard broadcast TV signal.
  • Rady School of Management
    In its first decade, the Rady School of Management students and alumni have launched over 70 companies that are operational today. The Rady School is at the nexus of UC San Diego’s research, development and innovation — the school underlies the campus curriculum and academic model.
  • Research Affairs
    The Office of Research Affairs oversees the university’s $1 billion annual research enterprise, helps guide 20 multidisciplinary Organized Research Units and ensures that UC San Diego research produces maximum scientific and societal impact.
  • San Diego Supercomputer Center
    The San Diego Supercomputer Center at UC San Diego is home to Gordon, one of the fastest supercomputers in the world, with 4 petabytes of disk storage, 64 terabytes of random access memory and 300 terabytes of flash memory. Gordon has the ability to tackle the most vexing data-intensive challenges, from mapping genomes to creating ultra-detailed simulations of earth quakes.
  • School of International Relations and Pacific Studies
    The School of International Relations and Pacific Studies (IR/PS), at UC San Diego is the University of California’s only professional school of international affairs and is the only professional program in the United States to concentrate exclusively on the diverse political and economic systems of the Pacific region.
  • School of Medicine
    San Diego’s first biotechnology company, Hybritech, was started in 1979 by UC San Diego School of Medicine professor Ivor Royston. Since then, UC San Diego faculty, staff and alumni have spun off more than 200 active local companies, including many of the region’s biotech and technology firms.
  • Scripps Institution of Oceanography
    Scripps Institution of Oceanography climate scientist Charles David Keeling was the first to confirm the buildup of carbon dioxide in the atmosphere. His precise measurements, which he began calculating in 1958, produced a data set now known widely as the “Keeling Curve,” a benchmark of global warming studies.
  • Social Sciences
    Nearly 50 percent of all undergraduate degrees at UC San Diego are in the social sciences, and almost 500 community-based programs connect students and faculty in the division with schools, industry, local and state government, and non-profit organizations. In 1986, UC San Diego established the world's first cognitive science department, which has become one of the leading centers of this field.
  • Student Affairs
    UC San Diego is unique among other UC campuses—our university offers undergraduates the “small college” concept patterned after those at Cambridge and Oxford universities. Each of the six undergraduate colleges has its own residence halls, student services, traditions and even graduation ceremonies. While the undergraduates remain part of one university, they also develop a sense of identity within the smaller family of their chosen college.
  • The Library
    UC San Diego’s Geisel Library is the world’s largest repository of the original work of Theodor Geisel (Dr. Seuss), holding more than 10,000 original drawings, sketches, books and other memorabilia. The UC San Diego Library is recognized as a leader in digitization and digital preservation, and is collaborating with the Library of Congress and other partners in developing best practices for large-scale digital preservation.
  • The Preuss School UCSD
    Recognized by Newsweek as the top transformative high school in the nation for three years in a row, The Preuss School UCSD is a unique charter middle and high school for low income, highly motivated students who strive to become the first in their families to graduate from college. Preuss graduates are consistently accepted to four-year colleges and universities at a rate of more than 90 percent, and almost 100 percent go on to some form of higher education.

QUESTIONS?
Please call University Communications and Public Affairs at (858) 534-3120 or email .(JavaScript must be enabled to view this email address).