Founders Celebration 2015

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2015 UC San Diego Founders Celebration Marketing Toolkit

This toolkit is provided to the campus community to help with your outreach efforts to encourage participation in UC San Diego’s annual Founders Celebration. Please use the tools and messaging provided here to promote the celebration to your various audiences through appropriate communications channels, from web postings and social media to email blasts and newsletters.

For more information about Founders Celebration, visit founders.ucsd.edu.

Please do not edit any imagery, event titles, taglines or content. If additional information or creative assets are needed, call University Communications and Public Affairs at 858-534-3120 or email .(JavaScript must be enabled to view this email address).

FOUNDERS CELEBRATION OVERVIEW

Introduction

Join us as we celebrate the many ways in which our scholarship, community and commitment have created a force for positive change in our region, our nation and our world. Founders Celebration festivities will include Ted-style talks by faculty experts and researchers, a bustling fall carnival with treats and entertainment, and special ceremonies honoring campus and community visionaries.

Events

The 2015 Founders Celebration will take place at UC San Diego from November 12–14 and includes the following signature events:

Founders Symposium

Student Showcase

Before the Founders Symposium, talk to undergraduate social innovators who are addressing important global issues.

  • When: Thursday, Nov. 12, 2015, 4–4:45 p.m.
  • Where: Cross-Cultural Center, Price Center East
  • What: Meet students who are focusing on innovation and service. Open to the public.
  • Who: Primary Audience: Undergraduate students, faculty, local alumni and VIPs/donors
    Secondary Audience: San Diego community residents, UC San Diego staff members and graduate students

Symposium Presentations

Featuring TED-style talks related to the campus’ grand research themes

  • When: Thursday, Nov. 12, 2015, 5–7 p.m.
  • Where: East Ballroom, Price Center
  • What: Be the first to hear how new research happening at UC San Diego is a catalyst for real-world change. Six faculty experts will share brief, engaging presentations focused on the Campus Strategic Plan research themes. Participate in the dialogue at the question-and-answer session that follows the talks. Open to the public.
  • Who: Primary Audience: Faculty, graduate students, local alumni and VIPs/donors Secondary Audience: San Diego community residents, UC San Diego staff members and undergraduate students

Symposium speakers:

Understanding Cultures and Addressing Disparities in Society

Exploring the Basis of Human Knowledge, Learning, and Creativity

Founders Day

Program

Presentation of the Revelle Medals

  • When: Friday, Nov. 13, 2015, 11:30 a.m.–12:30 p.m.
  • Where: East Ballroom, Price Center
  • What: Founders Day recognizes UC San Diego’s founders, including Roger Revelle, whose vision was to attract distinctive and visionary faculty leaders to the campus. In tribute to this spirit, the Founders Day program honors the 2015 recipients of the Revelle Medal, the highest award given by the Chancellor to a current or former UC San Diego faculty member.
  • Who: Primary Audience: Founding faculty
    Secondary Audience: Campus community, general public

Please join us in lauding these distinguished individuals, whose sustained and extraordinary service to the campus advance UC San Diego’s mission of exceptional teaching, research, service and patient care. Free and open to the public.

Revelle Medal Recipients:

  • Cecil Lytle, Professor Emeritus, Department of Music
  • Hugh “Bud” Mehan, Ph.D., Professor Emeritus, Department of Sociology
  • Susan Shirk, Ph.D, Professor, School of Global Policy and Strategy

Festival

With entertainment, games and tasty treats

  • When: Friday, Nov. 13, 2015, noon–2 p.m.
  • Where: Town Square
  • What: All are invited to take part in the Founders Day Festival, a bustling carnival featuring a kaleidoscope of tasty treats, student entertainment and games. In addition, academic departments from across campus will host interactive booths showing how UC San Diego’s dynamic past has helped shaped the campus’ present as a place where discovery thrives. Open to the public.
  • Who: Primary Audience: Campus leadership, faculty, staff, undergraduate and graduate students
    Secondary Audience: Alumni, external media and friends of the university

Hullabaloo

A student-only carnival with live music, free food, amusements rides and games

  • When: Friday, Nov. 13, 2015, 8 p.m.–midnight
  • Where: Town Square and Matthews Quad
  • What: Each year, as part of the annual Founders Celebration, AS Concerts and Events (ASCE) presents Hullabaloo, a student-only festival with live music, free food and games. The urban center of UC San Diego will be transformed with a dance stage located in Town Square, amusement rides in Matthews Quad, and carnival food and student organization booths throughout the venue. For undergraduate students only with valid UC San Diego ID.
  • Who: Primary Audience: Current UC San Diego undergraduate students
    Secondary Audience: Current UC San Diego graduate students

Founders Dinner

An invitation-only dinner for UC San Diego friends and honorees

  • When: Saturday, Nov. 14, 2015
  • Where: Ballroom, Price Center
  • What: A celebratory dinner honoring multifaceted leaders whose generous philanthropy has empowered our campus to lead change throughout the world. By invitation only.
  • Who: Primary Audience: Invited Chancellor’s Medalists, donors, campus leadership, alumni, community leaders

Chancellor’s Medal Recipients:

  • Carol Vassiliadis
  • The Family of Chris and Warren Hellman
  • Qualcomm Incorporated

WEB AND SOCIAL MEDIA

Web Graphics

Click on the arrow below to access graphics that can be used on departmental websites. To download, drag the image from your browser onto your desktop.

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Web Blurb

Founders Celebration
Nov. 12–14, 2015

Join us as we commemorate the day UC San Diego was founded in November 1960. Celebrate the ways in which our scholarship, community and commitment have created a force for positive change in our region, our nation and our world.

Learn more at founders.ucsd.edu. Follow us on Twitter: #ucsdfounders

Social Media

  • Use the hashtag #ucsdfounders for all social media posts related to Founders Celebration, whether on Facebook, Twitter, Instagram or another platform.
  • Click on the arrow below to access the Founders Celebration Facebook cover graphic. This graphic will help generate visibility for the event. To download, drag the image from your browser onto your desktop.

    Download social media graphics

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    Facebook

TALKING POINTS

What is Founders Celebration?

The annual Founders Celebration commemorates the day UC San Diego was founded in November 1960. Faculty, staff, students, alumni and friends are invited to celebrate the many ways in which our scholarship, community and commitment have created a force for positive change in our region, our nation and our world.

Why have an annual Founders Celebration?

The common goal of the various Founders Celebration events is to engage the campus and community, as well as build our base of advocates and donors, by:

  • Underscoring the impact of the campus on local, national and global communities to rally support for the campus;
  • Sharing exciting research or work produced by UC San Diego staff, graduate students, faculty and leadership;
  • Bringing the campus community together to foster camaraderie among our faculty, staff and students;
  • Honoring outstanding supporters of UC San Diego and distinguished faculty through the presentation of the Chancellor’s Medals and Revelle Medals; and
  • Raising the external visibility of UC San Diego.

Who will be honored during the celebration?

Chancellor Pradeep K. Khosla will present three distinguished individuals with the Revelle Medal at Founders Day on November 13, and will recognize the support of three multifaceted leaders with the Chancellor’s Medal at Founders Dinner on November 14. We are truly grateful for the support of these remarkable individuals, foundations and corporations.

  • Chancellor’s Medal Recipients

    The Chancellor’s Medal is one of the highest honors bestowed by UC San Diego to honor exceptional service in support of the university’s mission.

    • Carol Vassiliadis
    • The Family of Chris and Warren Hellman
    • Qualcomm Incorporated
  • Revelle Medal Recipients

    The Revelle Medal recognizes current and former faculty members whose sustained and extraordinary service to the campus advances UC San Diego’s mission of exceptional teaching, research, service and patient care.

    • Cecil Lytle (Department of Music)
    • Hugh “Bud” Mehan (Department of Sociology)
    • Susan Shirk (School of Global Policy and Strategy)

Who will be Founders Symposium speakers?

The following faculty will be featured presenting TED-style talks related to the campus’ grand research themes.

  • Understanding Cultures and Addressing Disparities in Society
    • Angela Booker, Ph.D., Department of Communication
    • Jennifer Burney, Ph.D., Assistant Professor, School of Global Policy and Strategy
    • Craig Callender, Ph.D., Department of Philosophy
  • Exploring the Basis of Human Knowledge, Learning, and Creativity
    • Alan Daly, Ph.D., Department of Education Studies
    • Paul Niehaus, Ph.D., Department of Economics
    • Emily Roxworthy, Ph.D., Department of Theatre and Dance

What are the Academic Senate Faculty Research Lectures, and who are the lecturers?

Concurrent with Founders Celebration, the Academic Senate recognizes two faculty whose research has made a significant contribution to the advancement of knowledge They will present a lecture topic of their choice.

  • Yen Espiritu, Ph.D, Professor, Department of Ethnic Studies
    When: Monday, Nov. 4, 2015, 3–5 p.m.
    Where: Faculty Club, Atkinson Pavilion
    RSVP by Oct. 28, 2015 to .(JavaScript must be enabled to view this email address)
  • Anita Raj, Ph.D., Professor, Division of Global Public Health, Department of Medicine
    When: Wednesday, Nov. 12, 2015, 3–5 p.m.
    Where: Faculty Club, Atkinson Pavilion
    RSVP by Oct. 28, 2015 to .(JavaScript must be enabled to view this email address)

About UC San Diego

The University of California, San Diego is a student-centered, research-focused, service-oriented public institution that provides opportunity for all. Recognized as one of the top 15 research universities worldwide, a culture of collaboration sparks discoveries that advance society and drive economic impact. Our students, who learn from Nobel laureates, MacArthur Fellows and National Academy members, are committed to public service. For the sixth consecutive year, UC San Diego has been ranked first in the nation based on research, civic engagement and social mobility. We are one campus with multiple pillars of excellence, a top ten public university that is transforming lives, shaping new disciplines and advancing the frontiers of knowledge. Learn more at www.ucsd.edu.

Mission

UC San Diego will transform California and a diverse global society by educating, by generating and disseminating knowledge and creative works, and by engaging in public service.

Vision

We will align our efforts to be a student-centered, research-focused, service-oriented public university.

Campus Profile

The Campus Profile offers an overview of UC San Diego’s economic impact, national and global rankings, health care distinctions and other points of pride in academics, service and more. ucpa.ucsd.edu/resources/campus-profile

Campus Timeline

This timeline chronicles the development of UC San Diego from the site of a military training ground and a marine research station to the innovative institution that it is today. ucsd.edu/timeline

Campus Narrative

UC San Diego:
Defining the Future of the Public Research University

The University of California, San Diego was founded in 1960 as a forward-thinking research institution for graduate and undergraduate study. Scripps Institution of Oceanography, founded in the early 1900s and now a division of the university, served as a catalyst and an incubator for UC San Diego’s initial growth. Early on UC San Diego attracted scholars of national renown, who initiated the unflagging momentum of exploration and innovation for which our campus has become known.

Today, UC San Diego has grown to encompass six undergraduate colleges and eleven divisions and schools. Our vision is to be a student-centered, research-focused, service-oriented public institution that provides opportunity for all. Named in the top 15 research universities worldwide and regularly recognized among the top 10 public universities in the nation, UC San Diego fosters a culture of collaboration that sparks discoveries, advances society and drives economic impact.

The campus offers a wide range of multidisciplinary education and research opportunities—from engineering, medicine and oceanography to the arts and humanities, and physical and social sciences. Our students, who learn from Nobel laureates, MacArthur Fellows and National Academy members, are as committed to public service as they are to their studies. The university has been consistently ranked first based on research, civic engagement and social mobility.

UC San Diego Chancellor Pradeep K. Khosla emphasizes, “As a public research university, our charge is to not only advance knowledge and produce knowledgeable and contributing citizens, but also cultivate inventors, spark new businesses, create jobs and serve as powerful economic engines of our local and state economies.”

With 20 percent of UC San Diego’s research portfolio funded by the private sector, collaborative research forms an integral part of the university’s overall strategy. The campus has had a significant influence on the broader economy, particularly in San Diego, listed in 2014 as one of the top three life science clusters in the United States. It is not a stretch to say that the development of the region’s biotechnology industry is based upon research conducted and subsequent spin-off companies from UC San Diego.

UC San Diego Health Sciences is committed to discovering cures, developing better treatments, training the next generation of physicians and scientists and delivering outstanding patient care to the community. Comprised of UC San Diego Health, UC San Diego School of Medicine and Skaggs School of Pharmacy and Pharmaceutical Sciences, UC San Diego Health Sciences has garnered international recognition as a place where discoveries are delivered—bringing breakthroughs from the research lab bench to patients’ bedsides.

In an effort to address prevalent and crucial issues affecting society and the world, the UC San Diego Strategic Plan defines four multidisciplinary research themes on which to focus the unique and broad expertise of the campus. These areas—including the environment, human health, human knowledge and social disparities—are rich with possibility for innovation, education and training.

Chancellor Khosla says, “Our goal is to nurture and support a collaborative and interdisciplinary research culture that advances the frontiers of knowledge, shapes new fields and disseminates discoveries that transform lives.”

Guided by the four research themes, UC San Diego has made exciting breakthroughs. Following is just a sampling:

  • Understanding and protecting the planet: Biologists and chemists partnered with the local San Diego surfboard industry to design the world’s first algae-based sustainable surfboard. Scientists are also investigating algae’s potential as a sustainable and commercially viable solution for food, biofuels and more.
  • Enriching human life and society: At the Center for Wearable Sensors in the Jacobs School of Engineering, researchers have created a temporary tattoo containing electrochemical sensors that can monitor health, detect environmental pollutants, help discover explosives and more.
  • Exploring the basis of human knowledge, learning and creativity: A new multidisciplinary project, the Institute for Integrative Science of the Developing Mind and Brain, will investigate the social, cultural and educational factors that contribute to the growth and wellbeing of children and adolescents.
  • Understanding cultures and addressing disparities in society: Cyber archaeologists at the Center of Interdisciplinary Science for Art, Architecture and Archaeology (CISA3) at UC San Diego’s Qualcomm Institute are working to better understand and preserve cultural heritage sites around the world.

As a leading research university and academic powerhouse, UC San Diego is an agent of change, spurring innovation and economic growth that addresses local, national and global challenges. For example, Scripps Institution of Oceanography Distinguished Professor Veerabhadran Ramanathan, who serves on the Pontifical Academy of Science, recently imparted to Pope Francis that the worst consequences of climate change will be felt by the world’s three billion poor people – a message that helped shape the religious leader’s 2015 Encyclical on the Environment.

“As a public university, UC San Diego owes it to society to give back, to educate our next-generation leaders, to discover new knowledge, create new technologies and drive economic development,” notes Chancellor Khosla. “But increasingly, we must rely on private support to continue our impact on the community and the world.”

UC San Diego celebrated a record-breaking year of private support. The campus raised 20 percent more during fiscal year 2014-15 compared to the previous year, with over 43,000 gifts and grants totaling $177.5 million. Donors designated the largest amount of funding to research, with $87.8 million given for this purpose. Soon, UC San Diego Health’s Jacobs Medical Center–a 10-story medical specialty center made possible by private support – will provide advanced surgical, cancer and women and infant care to the community.

Chancellor Khosla adds, “We are redefining the future of education and research through our Strategic Plan and our transformational goals. Our mission enables us to educate our state’s youth, create a skilled workforce and repay our fellow citizens’ investment through economic development.”

Campus Points of Distinction

  • Arts and Humanities
    Home to a top-ranked department of theatre and dance, as well as a cutting-edge music department with one of the acoustically finest small concert halls in the world, the Division of Arts and Humanities invites the community to participate in the making of tomorrow’s culture. Two Pulitzer Prize winners are among the many decorated members of the faculty. UC San Diego’s preeminent Stuart Collection of site-specific sculpture tops off the unique offerings.
  • Biological Sciences
    Direct evidence of how a cancer gene works was achieved by UC San Diego biomedical researchers, including biology professor Russell Doolittle, who were the first to show that a particular oncogene (gene known to cause cancer) matched a normal growth factor; the study appeared in Science in 1984.
  • Extended Studies and Public Programs (Extension)
    In 1985 UC San Diego Extension took the leadership role in creating CONNECT, the first innovation-business accelerator of its kind, which since then has assisted in the formation of 3,000 companies in the San Diego region. The highly praised program has been modeled in more than 50 regions around the world. In 2006 to broaden its mandate to include public advocacy, CONNECT spun out to become a trade association with Extension as a member and sponsor.
  • Health System
    Surgeons at UC San Diego Health System have performed more pulmonary thromboendarterectomies (PTE) — a lifesaving surgery to clear the lung’s arteries of scarlike tissue that robs patients of their ability to breathe — than any other institution in the world. Pioneered in 1970 by Kenneth Moser and Stuart Jamieson, the UC San Diego PTE program has a mortality rate of less than 1 percent for over 3,000 surgeries to date, the lowest known postoperative mortality rate worldwide.
  • Health Sciences
    Pioneering ‘firsts’ include finding that insulin resistance is a primary cause of Type II diabetes, showing the first associations between a lack of vitamin D and breast and other cancers and creating the first functional neuron models of both Alzheimer’s disease and autism spectrum disorder using induced pluripotent stem cells from patients. These “diseases-in-a-dish” promise unprecedented opportunities to more deeply probe the neurons’ basic biology and function – and employ them as a tool for drug screening, diagnosis and personalized treatment.
  • Intercollegiate Athletics
    UC San Diego Athletics have won 30 national championships and have been ranked #1 in the National Collegiate Scouting Association’s NCAA Division II Power Rankings for nine consecutive years for competitive accomplishment, academic prowess and student-athlete graduation rate.
  • Jacobs School of Engineering
    The Jacobs School of Engineering is home to the world’s first full-scale outdoor shake table, designed to create realistic simulations of the most devastating earthquakes on record to advance seismic safety.
  • Physical Sciences
    In 1963, UC San Diego professor Maria Goeppert Mayer became the second woman in history to win a Nobel Prize in Physics. The award recognized her work on the fundamental properties of atoms, specifically her development of the shell model of the atomic nucleus.
  • Qualcomm Institute
    The Qualcomm Institute (formerly called the UC San Diego division of the California Institute of Telecommunications and Information Technology or Calit2) demonstrated the first real-time, trans-Pacific streaming of super high-definition 4K digital cinema-quality video at 24 times the data rate of a standard broadcast TV signal.
  • Rady School of Management
    In its first decade, the Rady School of Management students and alumni have launched over 70 companies that are operational today. The Rady School is at the nexus of UC San Diego’s research, development and innovation — the school underlies the campus curriculum and academic model.
  • Research Affairs
    The Office of Research Affairs oversees the university’s $1 billion annual research enterprise, helps guide 20 multidisciplinary Organized Research Units and ensures that UC San Diego research produces maximum scientific and societal impact.
  • San Diego Supercomputer Center
    The San Diego Supercomputer Center at UC San Diego is home to Gordon, one of the fastest supercomputers in the world, with 4 petabytes of disk storage, 64 terabytes of random access memory and 300 terabytes of flash memory. Gordon has the ability to tackle the most vexing data-intensive challenges, from mapping genomes to creating ultra-detailed simulations of earth quakes.
  • School of Global Policy and Strategy
    The UC San Diego School of Global Policy and Strategy (GPS) addresses the great societal challenges of the 21st century. The school’s pioneering research builds on internationally recognized expertise on the Americas and Asia, integrates analysis of public policy and markets, and explores global issues of conflict and cooperation. Through strong collaborations across the UC San Diego campus and counterparts around the globe, GPS shapes better solutions for a transforming world.
  • School of Medicine
    San Diego’s first biotechnology company, Hybritech, was started in 1979 by UC San Diego School of Medicine professor Ivor Royston. Since then, UC San Diego faculty, staff and alumni have spun off more than 200 active local companies, including many of the region’s biotech and technology firms.
  • Scripps Institution of Oceanography
    Scripps Institution of Oceanography climate scientist Charles David Keeling was the first to confirm the buildup of carbon dioxide in the atmosphere. His precise measurements, which he began calculating in 1958, produced a data set now known widely as the “Keeling Curve,” a benchmark of global warming studies.
  • Social Sciences
    Nearly 50 percent of all undergraduate degrees at UC San Diego are in the social sciences, and almost 500 community-based programs connect students and faculty in the division with schools, industry, local and state government, and nonprofit organizations. In 1986, UC San Diego established the world's first cognitive science department, which has become one of the leading centers of this field.
  • Student Affairs
    UC San Diego is unique among other UC campuses—our university offers undergraduates the “small college” concept patterned after those at Cambridge and Oxford universities. Each of the six undergraduate colleges has its own residence halls, student services, traditions and even graduation ceremonies. While the undergraduates remain part of one university, they also develop a sense of identity within the smaller family of their chosen college.
  • The UC San Diego Library
    UC San Diego’s Geisel Library is the world’s largest repository of the original work of Theodor Geisel (Dr. Seuss), holding more than 10,000 original drawings, sketches, books and other memorabilia. The UC San Diego Library is recognized as a leader in digitization and digital preservation, and is collaborating with the Library of Congress and other partners in developing best practices for large-scale digital preservation.
  • The Preuss School UCSD
    Recognized by Newsweek as the top transformative high school in the nation for three years in a row, The Preuss School UCSD is a unique charter middle and high school for low income students who strive to become the first in their families to graduate from college. Preuss graduates are consistently accepted to four-year colleges and universities at a rate of more than 90 percent, and almost 100 percent go on to some form of higher education.

QUESTIONS?
Please call University Communications and Public Affairs at (858) 534-3120 or email .(JavaScript must be enabled to view this email address).